About Course

Digital marketing is the promotion of products or brands via one or more forms of electronic media. It differs from traditional marketing in that it uses channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time. From your website to your online branding assets -- SEO, Social Media Marketing, Google Adwords, Email Marketing, Online Banners, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. There are wide range of digital assets that can be used for the promotion and marketing of a business or a service in Digital Marketing. It can be your Website, Blogs, E-books, Whitepapers, Social Media Profiles, Press Release, Infographics, Branding Assets etc.